CRAIM LONDON

CRAIM LONDON
HISTORY
2012 LAUNCH

The brand originated from its founders, sisters Lisa and Jessica Kistermann, who were inspired by East London culture and alternative rock subcultures while living in London.
The Kisterman sisters act as billboard for the brand, and they have very powerful communication skills on various social media platforms (with over 500,000 Instagram followers)
which allows them to approach celebrities and build the brand’s worldview and identity.

Expanded stores

CRIME LONDON is stocked in over 1,000 multi – brand stores in worldwide, such as Luisa Via Roma in Florence, La Rinascente in Milan, Galeries Lafayette in Paris, and more.
Their pop-up shop at La Rinascente in Milan also received a great response.

CRAIM LONDON

CRIME LONDON offers high-quality, handmade vintage sneakers from Indonesia at reasonable prices.
The brand’s roots are steeped in travel, absorbing passion and inspiration from different countries, cultures, and peoples around the world.
Some of their products are made in Italy. They use only Italian materials and always offer the highest quality and original designs.

2015 MILANO LOFT SHOWROOM OPEN

In 2015, a new showroom for “CRIME LONDON” opened at Marcon 3 in Milan.
They set up bikes, skateboards, and boxing bags in the showroom, and also includes a DJ booth and a lounge bar.

CRAIM LONDON

COMMUNICATION
Facebook / Instagram : crimelondon ”The Kistermann Sister”
www.crimelondon.com